HubSpot AI Search Grader vs Otterly.AI
Both are strong picks for ai visibility & geo, but they make different trade-offs. Here is the honest breakdown for 2026.
| At a glance | HubSpot AI Search Grader | Otterly.AI |
|---|---|---|
| Pricing model | Free | Paid |
| Starting price | Free | $29/mo |
| Free tier | Yes | No |
| Free trial | No | Yes |
| Best for | One-off AI visibility check | AI visibility tracking |
| Platforms | Web | Web |
| Launched | 2024 | 2023 |
HubSpot AI Search Grader
AI Visibility & GEO
Free one-off report on how AI engines perceive your brand: sentiment, share of voice, and gaps.
Strengths
- + Free and instant
- + Good first diagnostic before buying tools
- + Sensible summary of strengths and gaps
Weaknesses
- − No ongoing tracking or alerts
- − No prompt customization
- − Ends in a HubSpot upsell, naturally
Pick HubSpot AI Search Grader over Otterly.AI if: you mainly need one-off ai visibility check.
Otterly.AI
AI Visibility & GEO
The affordable entry into AI search monitoring: track prompts, brand mentions, and links from $29 a month.
Strengths
- + Cheapest credible AI monitoring
- + Simple setup, results in minutes
- + Weekly tracking suits small brands fine
Weaknesses
- − Small prompt allowances on entry plans
- − Lighter analytics than pricier rivals
Pick Otterly.AI over HubSpot AI Search Grader if: you mainly need ai visibility tracking.
Bottom line
Run it once on your brand and your top competitor today; it costs nothing and frames the whole AI visibility conversation. Otterly is the right first AI visibility tool for indie brands and small agencies. If budget is the deciding factor, start with HubSpot AI Search Grader, since it has a free tier, then upgrade once you hit its limits.