Moz Pro vs Semrush
Both are strong picks for seo suites, but they make different trade-offs. Here is the honest breakdown for 2026.
| At a glance | Moz Pro | Semrush |
|---|---|---|
| Pricing model | Paid | Paid |
| Starting price | $49/mo | $139.95/mo |
| Free tier | Yes | Yes |
| Free trial | Yes | Yes |
| Best for | Keyword research | Competitor research |
| Platforms | Web, API, Chrome extension | Web, API |
| Launched | 2004 | 2008 |
Moz Pro
SEO Suites
The veteran SEO suite that invented Domain Authority, still a friendly on-ramp for smaller teams.
Strengths
- + Approachable for beginners with excellent learning resources
- + Domain Authority is the metric clients already know
- + Generous 30-day trial
- + MozBar extension is a handy free companion
Weaknesses
- − Smaller link and keyword indexes than Ahrefs or Semrush
- − Feature development has felt slow for years
- − Interface is dated in places
Pick Moz Pro over Semrush if: you mainly need keyword research.
Semrush
SEO Suites
The broadest marketing suite in SEO: keywords, backlinks, audits, PPC, content, and social in one subscription.
Strengths
- + Widest feature set of any SEO platform
- + Best advertising and PPC intelligence among SEO suites
- + Strong position tracking with daily updates
- + Free tier and real free trial make evaluation easy
Weaknesses
- − Dense, sometimes overwhelming interface
- − Gets expensive fast, and extras like additional users cost more
- − Jack of all trades: several bundled tools are shallow
Pick Semrush over Moz Pro if: you mainly need competitor research.
Bottom line
Moz Pro suits small teams and client-facing consultants who value clarity over raw data depth. Semrush is the right call for agencies and teams that want SEO, PPC, and content workflows in one place. If budget is the deciding factor, start with whichever free tier or trial fits your workflow, then upgrade once you hit its limits.