Semrush

The broadest marketing suite in SEO: keywords, backlinks, audits, PPC, content, and social in one subscription.

Paidfrom $139.95/moFree trialWebAPISince 2008

Semrush is the everything platform. Beyond the core SEO toolkit of keyword research, position tracking, backlink analysis, and site audits, it bundles advertising research, content marketing tools, local SEO features, and social media scheduling. For agencies and in-house teams that want one invoice covering the whole funnel, nothing else matches its breadth.

That breadth is also its weakness: the interface is dense, many features go unused, and the price reflects everything you technically could use. Its keyword and traffic estimates are excellent for competitive analysis, and its advertising data is stronger than any pure SEO rival.

Best for

Competitor researchKeyword researchPPC and ads researchSite auditsContent marketing

Pros

+ Widest feature set of any SEO platform
+ Best advertising and PPC intelligence among SEO suites
+ Strong position tracking with daily updates
+ Free tier and real free trial make evaluation easy

Cons

− Dense, sometimes overwhelming interface
− Gets expensive fast, and extras like additional users cost more
− Jack of all trades: several bundled tools are shallow

Semrush pricing

Full pricing breakdown

A limited free account allows around 10 searches a day and one project. Paid plans start at $139.95/mo (Pro) with a 7-day free trial.

Free

About 10 reports a day, one project, basic limits.

Pro

$139.95/mo

5 projects, 500 tracked keywords, core SEO and PPC tools.

Guru

$249.95/mo

15 projects, 1,500 keywords, content marketing toolkit, historical data.

Business

$499.95/mo

40 projects, 5,000 keywords, API access, share of voice.

Our take

Semrush is the right call for agencies and teams that want SEO, PPC, and content workflows in one place. Solo SEOs who only need organic data usually get more per dollar from Ahrefs or SE Ranking.

Frequently asked questions

Is Semrush free?

Yes. Semrush has a free tier, with paid plans starting at $139.95/mo for more capacity and features.

How much does Semrush cost?

Paid plans start at $139.95/mo. A free tier is available. A limited free account allows around 10 searches a day and one project. Paid plans start at $139.95/mo (Pro) with a 7-day free trial.

What is Semrush used for?

The broadest marketing suite in SEO: keywords, backlinks, audits, PPC, content, and social in one subscription. Common use cases include competitor research, keyword research, ppc and ads research.

What are the best Semrush alternatives?

Popular Semrush alternatives include Ahrefs, SE Ranking, Moz Pro. The right pick depends on your budget and use case.