Moz Pro
The veteran SEO suite that invented Domain Authority, still a friendly on-ramp for smaller teams.
Moz has been teaching the industry SEO since the early days, and Moz Pro reflects that heritage: approachable tools, good documentation, and the Domain Authority metric the whole industry still quotes. Keyword Explorer, Link Explorer, rank tracking, and site crawls cover the fundamentals well.
Its data indexes are smaller than Ahrefs or Semrush, and power users tend to outgrow it. But for small teams and marketers who want clear guidance rather than raw firepower, Moz remains one of the easiest suites to actually use, and its entry pricing is friendlier than the big two.
Best for
Pros
- + Approachable for beginners with excellent learning resources
- + Domain Authority is the metric clients already know
- + Generous 30-day trial
- + MozBar extension is a handy free companion
Cons
- − Smaller link and keyword indexes than Ahrefs or Semrush
- − Feature development has felt slow for years
- − Interface is dated in places
Moz Pro pricing
Full pricing breakdownStarter plan from $49/mo, Standard from $99/mo, with a 30-day free trial on most plans. Free community tools include limited Link Explorer and Keyword Explorer queries.
Starter
$49/mo
1 site, 50 tracked keywords, core tools with modest limits.
Standard
$99/mo
3 projects, 300 keywords, full crawler and research tools.
Medium
$179/mo
10 projects, 1,500 keywords, branded reports.
Our take
Moz Pro suits small teams and client-facing consultants who value clarity over raw data depth. Experienced SEOs doing heavy competitive research will hit its ceilings quickly.
Frequently asked questions
Is Moz Pro free?
Yes. Moz Pro has a free tier, with paid plans starting at $49/mo for more capacity and features.
How much does Moz Pro cost?
Paid plans start at $49/mo. A free tier is available. Starter plan from $49/mo, Standard from $99/mo, with a 30-day free trial on most plans. Free community tools include limited Link Explorer and Keyword Explorer queries.
What is Moz Pro used for?
The veteran SEO suite that invented Domain Authority, still a friendly on-ramp for smaller teams. Common use cases include keyword research, domain authority checks, rank tracking.
What are the best Moz Pro alternatives?
Popular Moz Pro alternatives include Ahrefs, Semrush, SE Ranking. The right pick depends on your budget and use case.
Compare Moz Pro
Moz Pro alternatives
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