HubSpot AI Search Grader vs Scrunch AI
Both are strong picks for ai visibility & geo, but they make different trade-offs. Here is the honest breakdown for 2026.
| At a glance | HubSpot AI Search Grader | Scrunch AI |
|---|---|---|
| Pricing model | Free | Paid |
| Starting price | Free | $300/mo |
| Free tier | Yes | No |
| Free trial | No | Yes |
| Best for | One-off AI visibility check | AI visibility tracking |
| Platforms | Web | Web |
| Launched | 2024 | 2024 |
HubSpot AI Search Grader
AI Visibility & GEO
Free one-off report on how AI engines perceive your brand: sentiment, share of voice, and gaps.
Strengths
- + Free and instant
- + Good first diagnostic before buying tools
- + Sensible summary of strengths and gaps
Weaknesses
- − No ongoing tracking or alerts
- − No prompt customization
- − Ends in a HubSpot upsell, naturally
Pick HubSpot AI Search Grader over Scrunch AI if: you mainly need one-off ai visibility check.
Scrunch AI
AI Visibility & GEO
AI search visibility plus site readiness: see how AI agents experience your site, not just your mentions.
Strengths
- + Combines monitoring with site-side fixes
- + Persona and journey framing suits B2B
- + Agent experience auditing is still rare
Weaknesses
- − Pricey for small teams
- − Less brand recognition than Profound in enterprise deals
Pick Scrunch AI over HubSpot AI Search Grader if: you mainly need ai visibility tracking.
Bottom line
Run it once on your brand and your top competitor today; it costs nothing and frames the whole AI visibility conversation. Scrunch is a strong pick for B2B marketing teams that want diagnosis and remediation in one tool. If budget is the deciding factor, start with HubSpot AI Search Grader, since it has a free tier, then upgrade once you hit its limits.