Frase

Research, brief, outline, and optimize content in one affordable tool built around SERP analysis.

Paidfrom $15/moFree trialWebGoogle Docs add-onWordPress pluginSince 2016

Frase compresses the content workflow: paste a keyword and it summarizes the top twenty results, extracts questions and headings, builds a brief, then scores your draft against the competition as you write. Its price makes it the entry point into serious content optimization for freelancers and small teams.

The AI writing features are serviceable rather than exceptional, and power users note the term scoring is less sophisticated than Clearscope's. But as a single tool covering research through optimization, the value is excellent.

Best for

SEO content briefsSERP researchContent optimizationQuestion research

Pros

+ Best value entry into content optimization
+ Brief generation saves real hours per article
+ Covers research to optimization in one place

Cons

− AI writing quality trails dedicated writers
− Optimization scoring is simpler than premium rivals
− Interface has accumulated clutter

Frase pricing

Full pricing breakdown

Solo from $15/mo for one user and limited articles; Basic at $45/mo is the realistic starting point. Trial available.

Solo

$15/mo

1 user, 10 documents a month.

Basic

$45/mo

1 user, 30 documents, full research tools.

Team

$115/mo

3 users, unlimited documents.

Our take

Frase is the right first content optimization tool for freelancers and lean teams. Teams pushing high volumes or needing tighter editorial control eventually step up to Surfer or Clearscope.

Frequently asked questions

Is Frase free?

No free tier, but Frase offers a free trial. Paid plans start at $15/mo.

How much does Frase cost?

Paid plans start at $15/mo. Solo from $15/mo for one user and limited articles; Basic at $45/mo is the realistic starting point. Trial available.

What is Frase used for?

Research, brief, outline, and optimize content in one affordable tool built around SERP analysis. Common use cases include seo content briefs, serp research, content optimization.

What are the best Frase alternatives?

Popular Frase alternatives include Surfer, NeuronWriter, Clearscope. The right pick depends on your budget and use case.