Microsoft Copilot
Microsoft's AI across Windows, Edge, Bing, and Office, the default assistant for a large slice of knowledge workers.
Copilot puts OpenAI-class models in front of everyone using Windows, Edge, Bing, and Microsoft 365. For consumers it is a capable free assistant with web grounding; for businesses, Microsoft 365 Copilot drafts in Word, summarizes in Teams, and builds decks in PowerPoint.
As an AI search surface, Copilot answers draw from Bing's index, which means Bing SEO quietly matters again. Enterprise distribution makes it a surface B2B brands in particular should track.
Best for
Pros
- + Distribution to everyone on Windows and Office
- + Free tier is genuinely useful
- + B2B answers draw on Bing, an optimizable index
Cons
- − Product quality varies across its many surfaces
- − Less loved by power users than dedicated assistants
Microsoft Copilot pricing
Full pricing breakdownFree in Windows, Edge, and Bing. Copilot Pro at $20/mo; Microsoft 365 Copilot for business at $30/user/mo.
Free
$0
Web-grounded chat across Microsoft surfaces.
Copilot Pro
$20/mo
Priority model access, Office app integration.
M365 Copilot
$30/user/mo
Full enterprise Office integration.
Our take
Copilot earns attention through sheer distribution, especially for B2B visibility. Optimizing your Bing presence now has a second payoff.
Frequently asked questions
Is Microsoft Copilot free?
Yes. Microsoft Copilot has a free tier, with paid plans starting at $20/mo for more capacity and features.
How much does Microsoft Copilot cost?
Paid plans start at $20/mo. A free tier is available. Free in Windows, Edge, and Bing. Copilot Pro at $20/mo; Microsoft 365 Copilot for business at $30/user/mo.
What is Microsoft Copilot used for?
Microsoft's AI across Windows, Edge, Bing, and Office, the default assistant for a large slice of knowledge workers. Common use cases include office document drafting, ai search via bing, enterprise productivity.
What are the best Microsoft Copilot alternatives?
Popular Microsoft Copilot alternatives include ChatGPT, Gemini, Claude. The right pick depends on your budget and use case.
Microsoft Copilot alternatives
See all alternativesChatGPT
AI Chat Assistants
The AI assistant that started the shift from search to answers, and the first place your brand needs to show up.
Gemini
AI Chat Assistants
Google's AI assistant, wired into Search, Workspace, and Android, and the engine behind AI Mode.
Claude
AI Chat Assistants
Anthropic's assistant, favored for writing quality, long documents, and careful reasoning.