Whitespark
Local SEO specialists best known for citation building services and the Local Citation Finder.
Whitespark built its reputation on citations: finding where your business should be listed, auditing where it is, and offering done-for-you citation building with a quality bar agencies trust. The Local Citation Finder tool, local rank tracker, and reputation builder round out the software side.
Its annual Local Search Ranking Factors survey is required reading in the industry. As a platform it is narrower than BrightLocal, but for citations specifically, it is the name.
Best for
Pros
- + Best-regarded citation service in local SEO
- + Deep local expertise behind the tools
- + À la carte pricing, buy only what you need
Cons
- − Tools feel dated next to newer platforms
- − No single bundled dashboard experience
Whitespark pricing
Full pricing breakdownTools priced individually from around $25/mo; citation building is a per-listing service. Limited free lookups available.
Citation Finder
$25/mo
Citation research and tracking.
Local Rank Tracker
$30/mo
Local pack and organic tracking.
Citation Building
per listing
Done-for-you submissions with reporting.
Our take
Use Whitespark for citations and its research even if another platform runs your reporting. It is a specialist worth keeping alongside a generalist.
Frequently asked questions
Is Whitespark free?
Yes. Whitespark has a free tier, with paid plans starting at $25/mo for more capacity and features.
How much does Whitespark cost?
Paid plans start at $25/mo. A free tier is available. Tools priced individually from around $25/mo; citation building is a per-listing service. Limited free lookups available.
What is Whitespark used for?
Local SEO specialists best known for citation building services and the Local Citation Finder. Common use cases include citation building, local rank tracking, review generation.
What are the best Whitespark alternatives?
Popular Whitespark alternatives include BrightLocal, Local Falcon. The right pick depends on your budget and use case.