Keywords Everywhere vs Moz Pro
Both are strong picks for keyword research and seo suites, but they make different trade-offs. Here is the honest breakdown for 2026.
| At a glance | Keywords Everywhere | Moz Pro |
|---|---|---|
| Pricing model | Paid | Paid |
| Starting price | $27/yr | $49/mo |
| Free tier | Yes | Yes |
| Free trial | No | Yes |
| Best for | Inline keyword data while browsing | Keyword research |
| Platforms | Chrome extension, Firefox extension | Web, API, Chrome extension |
| Launched | 2015 | 2004 |
Keywords Everywhere
Keyword Research
The browser extension that overlays search volume, CPC, and trends on every page you already use.
Strengths
- + Absurdly cheap for what it provides
- + Works across Google, YouTube, Amazon, eBay, and more
- + Zero learning curve
Weaknesses
- − Volume estimates are third-party and can drift
- − Not a standalone research workflow
- − Credit model confuses some users
Pick Keywords Everywhere over Moz Pro if: you mainly need inline keyword data while browsing.
Moz Pro
SEO Suites
The veteran SEO suite that invented Domain Authority, still a friendly on-ramp for smaller teams.
Strengths
- + Approachable for beginners with excellent learning resources
- + Domain Authority is the metric clients already know
- + Generous 30-day trial
- + MozBar extension is a handy free companion
Weaknesses
- − Smaller link and keyword indexes than Ahrefs or Semrush
- − Feature development has felt slow for years
- − Interface is dated in places
Pick Moz Pro over Keywords Everywhere if: you mainly need keyword research.
Bottom line
Every marketer should probably have Keywords Everywhere installed; at $27 a year it pays for itself in one avoided bad topic. Moz Pro suits small teams and client-facing consultants who value clarity over raw data depth. If budget is the deciding factor, start with whichever free tier or trial fits your workflow, then upgrade once you hit its limits.