Keywords Everywhere vs Semrush
Both are strong picks for keyword research and seo suites, but they make different trade-offs. Here is the honest breakdown for 2026.
| At a glance | Keywords Everywhere | Semrush |
|---|---|---|
| Pricing model | Paid | Paid |
| Starting price | $27/yr | $139.95/mo |
| Free tier | Yes | Yes |
| Free trial | No | Yes |
| Best for | Inline keyword data while browsing | Competitor research |
| Platforms | Chrome extension, Firefox extension | Web, API |
| Launched | 2015 | 2008 |
Keywords Everywhere
Keyword Research
The browser extension that overlays search volume, CPC, and trends on every page you already use.
Strengths
- + Absurdly cheap for what it provides
- + Works across Google, YouTube, Amazon, eBay, and more
- + Zero learning curve
Weaknesses
- − Volume estimates are third-party and can drift
- − Not a standalone research workflow
- − Credit model confuses some users
Pick Keywords Everywhere over Semrush if: you mainly need inline keyword data while browsing.
Semrush
SEO Suites
The broadest marketing suite in SEO: keywords, backlinks, audits, PPC, content, and social in one subscription.
Strengths
- + Widest feature set of any SEO platform
- + Best advertising and PPC intelligence among SEO suites
- + Strong position tracking with daily updates
- + Free tier and real free trial make evaluation easy
Weaknesses
- − Dense, sometimes overwhelming interface
- − Gets expensive fast, and extras like additional users cost more
- − Jack of all trades: several bundled tools are shallow
Pick Semrush over Keywords Everywhere if: you mainly need competitor research.
Bottom line
Every marketer should probably have Keywords Everywhere installed; at $27 a year it pays for itself in one avoided bad topic. Semrush is the right call for agencies and teams that want SEO, PPC, and content workflows in one place. If budget is the deciding factor, start with whichever free tier or trial fits your workflow, then upgrade once you hit its limits.