Keywords Everywhere vs Serpstat
Both are strong picks for keyword research and seo suites, but they make different trade-offs. Here is the honest breakdown for 2026.
| At a glance | Keywords Everywhere | Serpstat |
|---|---|---|
| Pricing model | Paid | Paid |
| Starting price | $27/yr | $59/mo |
| Free tier | Yes | No |
| Free trial | No | Yes |
| Best for | Inline keyword data while browsing | Keyword research in bulk |
| Platforms | Chrome extension, Firefox extension | Web, API, Chrome extension |
| Launched | 2015 | 2013 |
Keywords Everywhere
Keyword Research
The browser extension that overlays search volume, CPC, and trends on every page you already use.
Strengths
- + Absurdly cheap for what it provides
- + Works across Google, YouTube, Amazon, eBay, and more
- + Zero learning curve
Weaknesses
- − Volume estimates are third-party and can drift
- − Not a standalone research workflow
- − Credit model confuses some users
Pick Keywords Everywhere over Serpstat if: you mainly need inline keyword data while browsing.
Serpstat
SEO Suites
An affordable all-in-one SEO platform with strong Eastern European and multi-search-engine coverage.
Strengths
- + Good value for a genuine all-in-one
- + Strong batch processing and API for the price
- + Multi-region keyword databases
Weaknesses
- − Backlink index trails the market leaders
- − UI translations and docs can feel rough
- − Less accurate volume data in smaller markets
Pick Serpstat over Keywords Everywhere if: you mainly need keyword research in bulk.
Bottom line
Every marketer should probably have Keywords Everywhere installed; at $27 a year it pays for itself in one avoided bad topic. Serpstat is a sensible Semrush substitute for keyword-heavy teams on a budget, especially those working across European markets. If budget is the deciding factor, start with Keywords Everywhere, since it has a free tier, then upgrade once you hit its limits.