Serpstat

An affordable all-in-one SEO platform with strong Eastern European and multi-search-engine coverage.

Paidfrom $59/moFree trialWebAPIChrome extensionSince 2013

Serpstat grew from a keyword tool into a full platform: keyword and competitor research, backlink analysis, rank tracking, site audits, and increasingly a set of AI content features. Its pricing sits well below Ahrefs and Semrush while covering the same core workflows.

Its databases are strongest in Eastern Europe and solid for US and Western European markets, though link data lags the leaders. Batch analysis and API access on mid tiers make it popular with data-driven teams that process keywords in bulk.

Best for

Keyword research in bulkCompetitor analysisSite audits

Pros

+ Good value for a genuine all-in-one
+ Strong batch processing and API for the price
+ Multi-region keyword databases

Cons

− Backlink index trails the market leaders
− UI translations and docs can feel rough
− Less accurate volume data in smaller markets

Serpstat pricing

Full pricing breakdown

Individual from $59/mo with a 7-day free trial; annual billing saves around 20 percent.

Individual

$59/mo

1 user, core research tools, modest limits.

Team

$119/mo

3 users, higher limits, branded reports.

Our take

Serpstat is a sensible Semrush substitute for keyword-heavy teams on a budget, especially those working across European markets. Link builders should look elsewhere.

Frequently asked questions

Is Serpstat free?

No free tier, but Serpstat offers a free trial. Paid plans start at $59/mo.

How much does Serpstat cost?

Paid plans start at $59/mo. Individual from $59/mo with a 7-day free trial; annual billing saves around 20 percent.

What is Serpstat used for?

An affordable all-in-one SEO platform with strong Eastern European and multi-search-engine coverage. Common use cases include keyword research in bulk, competitor analysis, site audits.

What are the best Serpstat alternatives?

Popular Serpstat alternatives include SE Ranking, Semrush, Mangools. The right pick depends on your budget and use case.

Serpstat alternatives

See all alternatives

SE Ranking

SEO Suites

The best value all-in-one SEO platform: 90 percent of the big suites at half the price.

Paidfrom $65/moFree trial

Semrush

SEO Suites

The broadest marketing suite in SEO: keywords, backlinks, audits, PPC, content, and social in one subscription.

Paidfrom $139.95/moFree trial

Mangools

SEO Suites

Five beautifully simple SEO tools (KWFinder and friends) beloved by beginners and part-time SEOs.

Paidfrom $29/moFree trial