Moz Pro vs Serpstat
Both are strong picks for seo suites, but they make different trade-offs. Here is the honest breakdown for 2026.
| At a glance | Moz Pro | Serpstat |
|---|---|---|
| Pricing model | Paid | Paid |
| Starting price | $49/mo | $59/mo |
| Free tier | Yes | No |
| Free trial | Yes | Yes |
| Best for | Keyword research | Keyword research in bulk |
| Platforms | Web, API, Chrome extension | Web, API, Chrome extension |
| Launched | 2004 | 2013 |
Moz Pro
SEO Suites
The veteran SEO suite that invented Domain Authority, still a friendly on-ramp for smaller teams.
Strengths
- + Approachable for beginners with excellent learning resources
- + Domain Authority is the metric clients already know
- + Generous 30-day trial
- + MozBar extension is a handy free companion
Weaknesses
- − Smaller link and keyword indexes than Ahrefs or Semrush
- − Feature development has felt slow for years
- − Interface is dated in places
Pick Moz Pro over Serpstat if: you mainly need keyword research.
Serpstat
SEO Suites
An affordable all-in-one SEO platform with strong Eastern European and multi-search-engine coverage.
Strengths
- + Good value for a genuine all-in-one
- + Strong batch processing and API for the price
- + Multi-region keyword databases
Weaknesses
- − Backlink index trails the market leaders
- − UI translations and docs can feel rough
- − Less accurate volume data in smaller markets
Pick Serpstat over Moz Pro if: you mainly need keyword research in bulk.
Bottom line
Moz Pro suits small teams and client-facing consultants who value clarity over raw data depth. Serpstat is a sensible Semrush substitute for keyword-heavy teams on a budget, especially those working across European markets. If budget is the deciding factor, start with Moz Pro, since it has a free tier, then upgrade once you hit its limits.