Best Analytics tools
Understand your traffic and user behavior, with a strong bench of privacy-friendly options. We track 4 tools in this category, ranked by how useful they actually are, not by who paid us.
Google Search Console
Technical SEO
Google's own free window into how it crawls, indexes, and ranks your site. Non-negotiable.
Free
Plausible
Analytics
Privacy-first, cookieless web analytics in a single page. The GA4 escape hatch.
Paidfrom $9/moFree trial
Microsoft Clarity
Analytics
Free heatmaps, session recordings, and frustration signals with no traffic limits.
Free
Fathom Analytics
Analytics
Simple, privacy-focused analytics with EU isolation and uptime monitoring built in.
Paidfrom $14/moFree trial