Plausible

Privacy-first, cookieless web analytics in a single page. The GA4 escape hatch.

Paidfrom $9/moFree trialWebAPISelf-hostedSince 2019

Plausible gives you the numbers that matter, visitors, sources, pages, goals, on one screen that loads instantly, with no cookies and full GDPR compliance so no consent banner is required for analytics. The script is under 1KB, and public dashboards make sharing stats trivial.

It is open source and can be self-hosted for free, or hosted from $9 a month. What it deliberately lacks, sessions-level drilling, funnels beyond goals, ad platform integration, defines who should not use it.

Best for

Privacy-friendly analyticsCookieless traffic measurementSimple goal tracking

Pros

+ No consent banner needed for analytics
+ Fast, tiny script that never slows pages
+ Open source with a self-host option

Cons

− No user-level or session drill-down
− Limited attribution for paid marketing

Plausible pricing

Full pricing breakdown

From $9/mo for 10k monthly pageviews; scales with traffic. 30-day free trial. Self-hosting the open source version is free.

10k views

$9/mo

All features, unlimited sites within limits.

100k views

$19/mo

Same features at higher traffic.

Self-hosted

Community edition on your own server.

Our take

Plausible is the analytics we recommend to content sites and indie products that mostly need honest traffic numbers. Performance marketers running paid channels will miss deeper attribution.

Frequently asked questions

Is Plausible free?

No free tier, but Plausible offers a free trial. Paid plans start at $9/mo.

How much does Plausible cost?

Paid plans start at $9/mo. From $9/mo for 10k monthly pageviews; scales with traffic. 30-day free trial. Self-hosting the open source version is free.

What is Plausible used for?

Privacy-first, cookieless web analytics in a single page. The GA4 escape hatch. Common use cases include privacy-friendly analytics, cookieless traffic measurement, simple goal tracking.

What are the best Plausible alternatives?

Popular Plausible alternatives include Fathom Analytics, Microsoft Clarity, Google Search Console. The right pick depends on your budget and use case.