Microsoft Clarity

Free heatmaps, session recordings, and frustration signals with no traffic limits.

FreeWebSince 2020

Clarity gives away what Hotjar charges for: unlimited session recordings, click and scroll heatmaps, and computed signals like rage clicks, dead clicks, and quick-backs that point straight at UX problems. AI summaries condense sessions into readable insights.

It is genuinely free with no traffic caps, funded by Microsoft, and integrates with GA. Recordings and privacy need configuring thoughtfully (masking sensitive content), and its analytics are behavioral, not a traffic analytics replacement.

Best for

Session recordingsHeatmapsUX frustration detectionConversion debugging

Pros

+ Completely free with no limits
+ Frustration signals find problems fast
+ Easy setup alongside any analytics tool

Cons

− Not a traffic analytics tool on its own
− Data lives with Microsoft; configure masking carefully

Microsoft Clarity pricing

Full pricing breakdown

Free, unlimited traffic, no paid tier.

Our take

There is no reason not to run Clarity on a site you are actively improving; it is the best free UX insight available. Pair it with Plausible or GA for the traffic side.

Frequently asked questions

Is Microsoft Clarity free?

Yes. Microsoft Clarity is free to use. Free, unlimited traffic, no paid tier.

How much does Microsoft Clarity cost?

Microsoft Clarity is free.

What is Microsoft Clarity used for?

Free heatmaps, session recordings, and frustration signals with no traffic limits. Common use cases include session recordings, heatmaps, ux frustration detection.

What are the best Microsoft Clarity alternatives?

Popular Microsoft Clarity alternatives include Plausible, Fathom Analytics, Google Search Console. The right pick depends on your budget and use case.