Fathom Analytics

Simple, privacy-focused analytics with EU isolation and uptime monitoring built in.

Paidfrom $14/moFree trialWebAPISince 2018

Fathom pioneered the simple-analytics category alongside Plausible: one clean dashboard, no cookies, GDPR compliance without banners, and email reports. Its EU traffic isolation routes European visitor processing through EU infrastructure, a thoughtful answer to data transfer rulings.

Differences from Plausible are mostly taste: Fathom is closed source with polished extras like uptime monitoring, while Plausible offers open source and self-hosting. Both are excellent GA4 replacements for content sites.

Best for

Privacy-friendly analyticsMulti-site portfolio trackingUptime monitoring

Pros

+ 50 sites on the base plan suits portfolio owners
+ EU isolation handles data transfer compliance
+ Uptime monitoring included

Cons

− Closed source, no self-hosting
− Slightly pricier entry than Plausible

Fathom Analytics pricing

Full pricing breakdown

From $14/mo for 100k pageviews across up to 50 sites. 30-day free trial.

100k views

$14/mo

50 sites, all features, email reports.

1M views

$44/mo

Same features at scale.

Our take

Pick Fathom if you run many small sites or want its compliance posture; pick Plausible for open source. Either way you stop dreading your analytics tab.

Frequently asked questions

Is Fathom Analytics free?

No free tier, but Fathom Analytics offers a free trial. Paid plans start at $14/mo.

How much does Fathom Analytics cost?

Paid plans start at $14/mo. From $14/mo for 100k pageviews across up to 50 sites. 30-day free trial.

What is Fathom Analytics used for?

Simple, privacy-focused analytics with EU isolation and uptime monitoring built in. Common use cases include privacy-friendly analytics, multi-site portfolio tracking, uptime monitoring.

What are the best Fathom Analytics alternatives?

Popular Fathom Analytics alternatives include Plausible, Microsoft Clarity, Google Search Console. The right pick depends on your budget and use case.